The OpsScale Scouting Report #1
The OpsScale Scouting Report #1
Get the early scoop on tools you need to know
This email is a preview of the OpsScale Scouting Report, a new benefit available to paid subscribers to the OpsScale Newsletter. The Scouting Report emails will be sent twice a month and will highlight up-and-coming tools, technology, and trends that Operators should be aware of, and will include tools for teams across the entire GTM org.
Paid subscribers will also receive access to the OpsScale Scouting Report Airtable, which will have all of the highlighted tools available in an easy-to-use, sortable and filterable database.
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With that, let’s get to the tools!! (By the way, the baseball “cards” below are AI-generated and just for fun, not official company content 😀)
Company Name: Koala
Website: https://www.getkoala.com
Website Messaging - Hero Title: (they have multiple versions): Know When Companies Explore Your Site, Know when companies watch your demo video, Know when companies read your blog, Know when companies sign up for your product, Know when companies invite their teammates
Website Messaging - Hero Paragraph: 60% of companies engaging with your site aren't in your CRM. Identify your top prospects, engage them back, and outperform your quota. (emphasis theirs)
Year Founded: 2022
Funding Raised: n/a
Initial Use Case: Anonymous website visitor tracking/IP address lookup
Secondary Use Cases: 1st party intent data, data enrichment, audience creation, product usage Slack alerts
Pricing: Three Tiers:
Free - $0/month
Team - $175/month
Business - Contact the company for details
Link to Pricing Page: https://getkoala.com/pricing
Known Customers: Hightouch, Retool, Segment, Stackshare
Notable integrations: Slack, Apollo, Segment, Clearbit
Geographic Location: California, US
Awards/Certifications: SOC 2 Type II
Team Size (LinkedIn): 1-10 Employees
Established Competitors: ZoomInfo, Clearbit, Leadfeeder
Has AI elements: Yes
Social Links
LinkedIn: https://www.linkedin.com/company/getkoala
Twitter (X): https://twitter.com/getkoala_com
OpsScale Scouting Notes: Seems focused on the PLG market, but could be broadly applicable to most B2B Saas companies. Built on the premise that you can draw intent from the content customers are viewing on your site or the actions they’re taking in your product. If you’re not PLG, you’ve got to have a high degree of confidence in the content on your site and the section of the funnel it’s targeting, or the data will be difficult to take action on.
The addition of “enrichment data” is interesting, makes it easier for them to be a one-stop shop for audience/list building. If your team uses this well you might see a lift in outbound prospecting - you’re reaching out to companies that are already familiar with your site (assuming you can find the right person). At this price point, might be worth taking a look.
Company Name: Motion
Website: https://www.usemotion.com
Website Messaging - Hero Title: There are now 13 months in a year
Website Messaging - Hero Paragraph: Motion increases productivity by 137% with automation and AI that intelligently plan your day, schedule meetings, And build the perfect to-do list
Year Founded: 2019
Funding Raised: ~$13 million
Initial Use Case: Personal calendar optimization
Secondary Use Cases: Automated project management, task coordination, meeting scheduling,
Pricing: Two Tiers:
Individual - $19/month (billed annually)
Team - $12/month (billed annually)
Link to Pricing Page: https://www.usemotion.com/pricing
Known Customers: Y Combinator, Copper, On Deck
Notable integrations: Google Calendar, Zoom, Zapier, Gmail, MS Teams, Google Meet, Outlook 365
Geographic Location: US
Certifications: SOC 2 Type II
Team Size (LinkedIn): 11-50 Employees
Established Competitors: Clockwise, Calendly, Asana, Monday, Clickup
Has AI elements: Yes
Social Links
LinkedIn: https://www.linkedin.com/company/motionapp/
Twitter (X): https://twitter.com/usemotion
OpsScale Scouting Notes: Interesting calendar-first approach to productivity. I’m all about being productive, and if AI can help me find more time in my calendar (or an extra month in a year, as the site claims), then that’s helpful. The project management piece could be the most impactful piece of the whole offering if it really can take on the busywork of generating a project plan, figuring out how much everyone working on the team can handle, and then assigning the work appropriately to their calendars.
I appreciate that task and project management are brought to the calendar, where the work can actually be viewed in the context of everything else going on, instead of sitting in another tool siloed away from the tool most of us use to plan our day and direct our efforts.
Company Name: Datajoin
Website: https://www.datajoin.com/
Website Messaging - Hero Title: Tap Into The Goldmine Of Behavioral Data
Website Messaging - Hero Paragraph: For marketing and sales teams, behavioral data is gold. Google and Adobe Analytics has it and Datajoin shares it to immediately boost your conversions, pipeline, and revenue. Test drive our free-tier now.
Year Founded: 2019
Funding Raised: ~$4 million
Initial Use Case: Web behavioral analytics data activation
Secondary Use Cases: Social media analytics, social audience creation
Pricing: Not disclosed
Link to Pricing Page: Not available
Known Customers: Adobe, AppDynamics, AARP
Notable integrations: Adobe Analytics, Marketo, Google Ads, Salesforce, LinkedIn
Geographic Location: Utah, US
Certifications: n/a
Team Size (LinkedIn): 1-10 Employees
Established Competitors: Adobe (Adobe Analytics/Marketo integration)
Has AI elements: No
Social Links
LinkedIn: https://www.linkedin.com/company/datajoin/
Twitter (X): https://twitter.com/Datajoin
OpsScale Scouting Notes: Initial play is geared towards more established businesses (I don’t know too many Series A startups that have implemented Adobe Analytics), but the Marketo, Salesforce and Google Ads integrations would be appealing to companies of all sizes. If you have a solid Adobe Analytics integration and are looking to leverage that data in automated ways across your tech stack, this is a good place to start.
I think that the LinkedIn integration could be a game changer. Being able to extract contact-level interactions with your LinkedIn content and then sync that data to a CRM or Marketing Automation platform and leverage it as another data point is a big deal.
Wrap Up
I’d love to hear your thoughts on this first version - help me help you! 😀 What did you think?
Disclaimer: My every intention is for the data included in this email to be accurate, but it’s possible (even likely) that I may have out-of-date or mistaken information.